Lamborghini’s CMO Says Emotion Isn’t Just Sound, It’s the Feeling of Control
Lamborghini's CMO told The Drive that braking, shifting, and responsiveness matter as much as engine noise in building driver emotion.
Lamborghini's CMO told The Drive that braking, shifting, and responsiveness matter as much as engine noise in building driver emotion.
Naming experts say Fathom sounds more like a tech startup than a pickup truck, and that's exactly the point.
A new Pilota driving mode with GT3-derived traction control tech matter more than an extra 50 horsepower, at least according to Lamborghini.
Porsche Sonderwunsch has cooked up a new version of the famous 911 slantnose from the 1980s, built on the bones of a 2018 911 GT2 RS.
Cadillac took the V-Series.R and added creature comforts to create the V-One—a window into a possible version of its Le Mans prototype for private customers.
The Pagani Utopia Roadster is an incomparable machine, even among the wildest of hypercars.
Luxury brands are scrambling to attract a shrinking population of whales who are no longer eager to open up their wallets.
When asked what engine could power the sporty concept, Acura's creative director simply said: "Something fast."
Everyone has an opinion about the Luce, but how do Ferrari's more futuristic design themes map onto its hybrid hypercar?
Meet the McLaren McL 6GT. The company hasn't built anything like it in almost 35 years.
Do we need one? Wait a second. What kind of question is that?
Lucid's three-row SUV was already fantastic to drive, and now you can get an even quicker one.
The 1,600-horsepower track slayer is available with two transmission options: a six-speed manual or a new nine-speed sequential that bangs through the gears in a split-second.
Flock CEO Garrett Langley says wrongful stops show a failed system and is tightening search rules while cutting data retention.
Does the Nexera Vision hint at what a future NSX could look like? Acura won't say, but it will say that it previews the upcoming RDX.
Speculation about the tires Ford used to destroy everyone at the 'Ring is now over.
After its disappearance last year during the 911's mid-cycle refresh caused a global panic, the stick shift makes its triumphant return to the Carrera S.
The 2027 Rivian R1 lineup reshuffles trim names, holds pricing steady, adds a new color, and gives buyers the most asked for feature in the R1S SUV.
Meanwhile, Mercedes' software chief departs and Jeep has a new, value-minded, off-roady Grand Cherokee trim.
The Subaru Uncharted's steering wheel might look unnecessarily weird, but it's actually one of my favorite things the electric SUV has going for it.