The Ford Bronco Will Go on Sale In Europe Next Year
Ford’s Wrangler-fighting 4×4 is headed across the pond, but only to select left-hand drive markets in limited numbers.
The hot Ford Bronco SUV will go on sale in Europe at the end of next year, the company said Monday. The truck will be sent in "strictly limited numbers [to] selected left-hand drive" countries. That means some nations in mainland Europe will get machines from the Blue Oval, but the United Kingdom will be left out for now. Only four-door versions of the truck will be sent abroad.
Ford is skipping right-hand drive markets because of low sales projections, according to Autocar. Broncos are already imported privately to the U.K. at a markup, anyway.
Ford did not mention if the new Bronco Raptor will be making its way across the pond, but the Ranger Raptor pickup is already sold in European markets, including the U.K. The Bronco is based on the previous-generation Ranger. So while Britain may not be getting the Bronco yet, it isn't exactly suffering.
The Bronco's biggest competitor, the Jeep Wrangler, is already sold in select foreign markets beyond Europe. Most noteworthy are Australia and Japan. In Japan, Ford's truck would likely be a similar novelty to the Wrangler, although it's worth noting that Stellantis' truck sells in very modest numbers there. Just 13,360 Jeeps were sold in Japan in 2019.
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