Car enthusiasts rejoice: a new Alfa Romeo supercar is coming! The automaker teased the arrival of a true flagship performance car on Instagram back in January, something that was later confirmed by Alfa Romeo CEO Jean-Philippe Imparato. We know exactly when we'll get to see it, too.
According to Alfa, the upcoming limited-run supercar will debut on Wednesday, Aug. 30 in a livestream at the brand's museum, days ahead of the Formula 1 Italian Grand Prix at Monza. So, now that it's almost here, what do we know about it?
UPDATE 8/24/23 5:12 PM ET: This article has been updated with the latest information about Alfa Romeo's upcoming supercar.
We know that it's going to be sold in limited numbers, so don't expect to buy one unless your local dealer has its allocation locked up. Imparato said back in February that the Alfa supercar would likely be sold out before it's revealed. With under two months left, that doesn't leave a lot of time to snatch one up.
It was originally rumored to bear the iconic "6C" nameplate used on Alfa Romeo grand touring cars as far back as the 1920s. The name was thought to be quickly teased in a blink-or-you'll-miss-it moment from the original Instagram post in January. Toward the end of the clip, you see what looks to be a 6C flash behind some text, which would make sense given the likely powertrain of the car.
However, Autocar now reports that it will be dubbed the Alfa Romeo 33, which is both a throwback to the gorgeous T33 Stradale and a nod to its limited production of just 33 models. When asked if the new supercar would resemble the T33 back in February, Imparato told Autocar "I can say yes, but I can’t say anything else. We have so many fantastic ideas based on our iconic history."
An Alfa Romeo 33 would also coincide with what Imparato told Car Magazine back in January. "I absolutely have two dreams: 33 Stradale and Dueto [sic]," he said. According to Car, the Duetto is making a return as an electric two-seat convertible. So if one of Imparato's dreams is coming true, it stands to reason both will.
Whatever it is, though, expect it to be pretty. Alfa doesn't miss often in terms of design, so when it comes time for the company to build a supercar, it's reasonable to have high expectations. Especially when the boss makes bold claims. "We're working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want," Imparato said.
If you want to create your idea of what an Alfa Romeo supercar should look like, you can. If you comment on Alfa's recent Instagram post with six prompts, Alfa will create an AI-generated image of the supercar for you.
There's still no official word on the car's powertrain just yet, but it's rumored to be propelled by the same 2.9-liter twin-turbocharged V6 as the Giulia Quadrifoglio. It's also possible that it makes more power than the track-spec Giulia Quadrifoglio GTAm's 533 horsepower.
Additionally, it's not outside the realm of possibility for Alfa to use the Maserati MC20 as the basis for this supercar, with both brands sitting under the Stellantis umbrella. The Alfa version would likely have its own styling, interior, and suspension tuning. However, it would make some sense, at least at first glance, for Alfa to borrow the MC20's chassis and charismatic 3.0-liter twin-turbo "Nettuno" V6. The MC20's V6 makes 621 horsepower and is a better fit for supercar duty than the Giulia Quadrifoglio's.
Back in May, we reported that Alfa would also introduce an electric SUV specifically designed for the U.S. market. It will be designed and built in Italy but with North American buyers in mind. Given the push to make Alfa a stronger brand globally—not just in Italy or Europe—the SUV and the upcoming supercar will play crucial roles.
The end of August is just about here, so it won't be too long before we find out more details. Chances are Alfa will release a few more teasers between now and reveal day. For what it's worth, the Italian Grand Prix seems like a fitting event to stage this debut around, given that Monza is but a 30 minute drive from the storied marque's museum.
Got tips? Send 'em to firstname.lastname@example.org