Hyundai Spins Ioniq Into Standalone EV Brand, Will Release Three New Models Starting in 2021
Hyundai, then Genesis, and now Ioniq.
Just like Hyundai did with its luxury Genesis brand, the automaker is now taking its Ioniq name and running with it as a separate entity. Set to be an electric car-only brand, the Korean automaker will roll out three completely new models over the next four years, with the first one due out in 2021.
According to a statement released Monday morning, the new sub-brand will bring together an emphasis on connected living and an eco-friendly lifestyle. The Ioniq name is a mashup of “ion” and “unique,” and has been in use since 2016 when Hyundai first announced its hybrid/plug-in hybrid/electric cars.
The upcoming EVs will be called the Ioniq 5, Ioniq 6, and Ioniq 7, with the 5 being the first to launch next year. Hyundai says the Ioniq 5 will be based on the EV “45” concept crossover that was unveiled at the Frankfurt International Motor Show in 2019. The Ioniq 6 will roll out in 2022 and will be based on the Prophecy concept, which was shown in March 2020. Ioniq 7 will be a large SUV and will hit the streets in 2024.
All of the new models will ride on Hyundai’s Electric Global Modular Platform, also known as E-GMP. The setup allows for fast charging and large batteries for an extended driving range. Hyundai says the platform will allow it to “reimagine the vehicle interior as a ‘smart living space’ with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.”
Hyundai wants to sell one million units and conquer a 10 percent market share to become a leader in the EV space by 2025. The launch of Ioniq as a sub-brand is said to affirm Hyundai’s commitment to clean mobility and production of zero-emission vehicles.
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