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Ram’s new-and-improved 2019 truck lineup proved enough to scream the past overall sales of Chevrolet’s Silverado range, placing it squarely as the second-best-selling family of pickups in the United States. This marks the first time in history that Ram has displaced Chevy from its perennial runner-up spot, trailing behind that of the ever-popular Ford F-Series in first. How was that achieved? A critically acclaimed redesign of Ram’s light- and heavy-duty options compared to a lackluster Silverado redo that hasn’t resonated with experts or buyers.
In total, Ram sold 633,694 full-size trucks last year—that’s a healthy bit more than the Silverado which managed just 575,600 units, a two-percent decrease overall. Fiat-Chrysler’s Ram brand, meanwhile, enjoyed an impressive year-on-year increase of 18 percent.
Diving further into the sales figures, Chevrolet’s polarizing heavy-duty lineup saw numbers fall by eight percent while the half-ton light-duty models dropped by one percent. Ram doesn’t specify exact totals for its light- and heavy-duty trucks, however.
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We were tipped off that such an upset might take place after the year’s first quarter, in which Ram outsold Chevrolet by 5,713 units. Although the Silverado recouped a bit to narrow its sales percentage deficit, it wasn’t enough to overtake the incentive-heavy Ram, especially in late 2019.
When combining the Silverado’s volume numbers with its GMC Sierra sibling’s (232,323 units), General Motors moved a total of 807,923 full-size pickups. While that’s enough to outgun Ram, it’s a technicality that isn’t considered when measuring single-make achievements. Both are expected to be a far ways off from Ford, which is yet to release its fourth-quarter and full-year sales figures. For reference, Ford had sold 662,574 F-Series trucks year-to-date at the end of Q3 2019.
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