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Owner of Ford Bronco Used in O.J. Simpson Chase Hopes to Sell It for $750,000

The Juice is about to be set loose, but it's his former agent who's excited.

Now that O.J. Simpson has been granted parole, he could be released from prison as early as October. And there’s one man who TMZ reports is just as excited as the Juice himself: His former sports agent Mike Gilbert, otherwise known as the current owner of the notorious white Ford Bronco used in Simpson’s famous low-speed police chase in 1994.

Shortly after the chase that culminated in Simpson’s arrest for the murders of Nicole Brown Simpson and Ron Goldman, Gilbert and two partners bought the Bronco from Simpson’s friend and would-be getaway driver A.C. Cowlings for $75,000 as an “investment.” (Though Simpson also owned a identical white Ford Bronco—itself a key piece of evidence in the trial—that truck was impounded and later destroyed following his acquittal.)

And 23 years later, it appears that Gilbert is getting ready to cash in. TMZ reports that he’s gauging interest for the Bronco on the collector’s market as Simpson’s release date draws near, hoping to sell it for as much as $750,000. Sources also tell TMZ that Gilbert previously turned down an offer of $250,000, so the man obviously knows what he’s got. 

Whether or not you agree with his valuation, he’s probably correct in telling ESPN that this Bronco is “the second-most-viewed car in American history” after the Lincoln Continental that President John F. Kennedy was riding in during his assassination.

Surprisingly, considering its role at the center of probably the most famous police chase in American history, the white Bronco spent most of the last 23 years hiding in plain sight, covered in dust and tucked away in a parking garage at Gilbert’s partner’s condo complex. It 2012, it went on display for the first time since 1994 as part of a sports memorabilia exhibit at the Luxor Hotel in Las Vegas. After a short stint in Gilbert’s garage, it currently sits on display at the Alcatraz East Crime Museum in Pigeon Forge, Tennessee, though Gilbert told ESPN that loan would be cancelled if the truck sells.

TMZ’s sources added that there’s one buyer Gilbert won’t consider, even if the price is right—O.J. Simpson himself.