The Ford Bronco is Back!

Last August, Bloomberg quoted an inside source declaringthe return of the Bronco and the mid-size Ranger pickup truck, which had gone out of production in 2011. In November, during negotiationsbetween Ford and the United Auto Workers, the Detroit Free Press discovered contract language about two new products for a Michigan factory: one to arrive in 2018,said to be the Ranger, and one to come before 2020, expected to be the Bronco.

Then, during last week’s Chicago Auto Show, Fordmarketing guru Mark LaNeve said the brand would introduce four new SUVs in the next four years, all of them in segments where Ford doesn’t currently have an offering, and all of them with names that aren’t currently in use in Ford’s global fleet. The professional prognosticators figure that means a Ranger (with a different name since Ford sells a Ranger pickup overseas), a Bronco, a US version of the Fiesta-based EcoSport, and something for Lincoln.

The Ranger connection is important because it would provide the ladder-frame chassis the new Bronco would use—but that also means we’re looking at a Ford Explorer-sized SUV more akin to the Bronco II than the Big Bronco made heinously famous by OJ. Ford Australia sells this exact setup right now; it’s called the Everest.

In a segment depleted by the loss of the Toyota FJ Cruiser and Nissan Xterra, pickup truck internals would confer the rugged chops needed to make this new Ford Bronco a competitor to either the Jeep Grand Cherokee or the immensely successful Jeep Wrangler, and perhaps bring us full circle: the Wrangler was the successor to the Jeep CJ that inspired the original Bronco. If Ford wants to pick up where it left off with the 2004 Bronco Concept, that’s perfectly fine with us.