Drive Wire For December 14th, 2016: Ford Dealerships Jack Up Raptor Pricing
Ah, the sweet sound of cost and demand.
Today on Drive Wire we dive into the wonderful world of dealer price inflation.
Ford say the 2017 Raptor will start at a little over $48,000 but wouldn’t you know, a dealership in Lexington, Kentucky is selling one for $74,000. Now this isn’t the worst display of price inflation we have seen but it is the first one with a picture of the Raptor already in the showroom.
Unfortunately, this is a fairly normal practice by dealerships as they are very familiar with the whole relationship of cost and demand. Hopefully, we will see pricing become a little more reasonable as these offroad-ready monsters begin to populate dealership lots nationwide.