Porsche Sold More Cars This Quarter Than Any First Quarter In Company History

Porsche has confirmed that their first quarter of 2017 was the best start to a year they've ever seen. Nearly sixty thousand Porsche units were moved worldwide, accounting for a 7% growth over the same period in 2016. Sales continue to be buoyed by Macan demand far outstripping supply in basically every market. While the international chart (above) doesn't show a per-model breakdown, we can tell you that Porsche has sold a whopping 24,797 Macan units this period, accounting for over 41% of all cars sold. 718 sales have dipped in the US, but are up 4% internationally. The new Panamera is also an impressive sales winner, having sold 3630 units, a 12% jump over qt1 2016. No mention is made of 911 or Cayenne model sales, so it's safe to assume the numbers aren't all that compelling.  

The three large amalgam markets, Europe, America, and Asia-Pacific, Africa, Middle East are all net growth with Europe experiencing 7% increase, America following the same growth, and the "everything else" market (which includes China) saw just 6% increases. Part of the growth can be spurred on by weather changes, and we recall last winter having been particularly cold and snowy. As far as growth is concerned, the US market is underperforming compared to the rest of the world with just 4% growth. None of Porsche's major markets show anything close to a decrease in sales. 

Every time Porsche releases a quarterly report, we're blown away by how many cars China is buying from Porsche. The US used to be Porsche's biggest market, but today China out buys the US by over 3000 units. That may not seem like a lot of units in the grand scheme of things, but rest assured Porsche notices an extra three thousand cars sold and plans products accordingly. Asian markets will only continue to improve their purchasing power.