Porsche Cars North America’s May Report Sees Sports Car Sales Slump
Panamera, Cayenne, and Macan sales continue to soar, while Porsche’s sports car models continue downward
This year has been quite good for Porsche Cars North America in terms of total sales, but the new turbocharged versions of the 911, Boxster, and Cayman are failing to live up to the sales trends of their predecessors. As Porsche continues to push their luxury family car models ever forward with technology and speed enhancements, those models are practically flying off the shelf, however. It's likely that dealers are ecstatic about the quantities they're selling, more than ever before, but with fewer of their aspirational sports cars on the roads, has Porsche lost the plot? Will future generations be inspired to drive new Porsches if they're no longer selling the sports cars that made the brand what it is?
With more than 200 Porsche dealerships in the US, they've sold fewer than two Boxster or Cayman models each on average across the entire month. This is a month in preparation for a nice warm summer, and they can't get people to buy mid-engine two-seater sports cars? Each dealer averaged about four 911s last month in comparison to more than twice as many Macans.
Interestingly, Porsche has reported an increase of 8.8 percent in Certified Pre-Owned car sales over the same month last year, totaling a massive 1,568 cars for the US market. That's more used cars sold in April than all new sports car sales combined. Dealers are moving cars, but what does this mean for the future of the brand?
MORE TO READ
Le Mans Test Concludes With Mixed Results For Porsche
919 Hybrids refrain from simulating qualifying while the 911 RSRs storm the timesheets
Porsche Relocating 1.5 Million Bees to Leipzig Factory Grounds
That buzzing you hear might not be the sweet sound of a high-revving flat-six, but 1.5 million honey bees hard at work for Porsche.
Porsche Sold More Cars This Quarter Than Any First Quarter In Company History
Between January and March of 2017, Porsche delivered nearly 60,000 cars worldwide.
Porsche South Bay Opens First West Coast Porsche Classic Facility
The fourth Porsche Classic center in the country is also the first one on the west coast.