---
title: "Is the Genesis GV80 Concept Luxury’s Fuel-Cell Future?"
description: "The Genesis GV80 concept is a hydrogen fuel-cell luxury SUV, previewing a possible future direction for Hyundai's luxury brand."
date: "2017-04-13"
modified: "2017-04-13"
authors:
  - name: "Stephen Edelstein"
    job_title: "Weekend Editor"
    link: "https://www.thedrive.com/authors/stephen-edelstein.md"
url: "https://www.thedrive.com/article/9261/is-the-genesis-gv80-concept-luxurys-fuel-cell-future"
categories:
  - "Genesis News"
  - "News"
  - "News by Brand"
tags:
  - "concept car"
  - "Concept Cars"
  - "Fuel Cell"
  - "Genesis"
  - "GV80"
  - "Hydrogen Cars"
  - "luxury"
  - "new york auto show"
  - "suv/crossover"
  - "Tech"
---

# Is the Genesis GV80 Concept Luxury’s Fuel-Cell Future?

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/04/826_gv80_concept.jpg>)
*\<em\>www.thedrive.com</em>*

On Wednesday at the 2017 New York Auto Show, Genesis unveiled the GV80 concept—a hydrogen fuel-cell SUV that previews [the luxury brand](<https://www.thedrive.com/new-cars/759/hyundai-rolls-out-new-standalone-luxury-brand-called-genesis.md>)'s potential inclusion in parent Hyundai's green-car plans.

Genesis didn't offer many details on the GV80's powertrain, instead choosing to focus on the design. A production Genesis SUV is almost a certainty, and that model will likely borrow some elements from the smoothly-surfaced GV80. The spiderweb-like detailing in the wheels, pillars, and other areas may not make it, though.

![message-editor%2F1492100614474-823\_gv80\_concept.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1492100614474-823_gv80_concept.jpg>)
**Genesis**

On the inside, the GV80 features a futuristic dashboard design that strips away nearly all analog controls. The defining element is a 22-inch OLED display screen that runs most of the length of the dash, and is paired with a digital instrument cluster for the driver. Naturally for a luxury vehicle, the cabin is covered in wood (in this case ash) and leather trim.

![message-editor%2F1492100628261-819\_gv80\_concept.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1492100628261-819_gv80_concept.jpg>)
**Genesis**

Genesis parent Hyundai is already one of the main players in the fuel-cell game. It [sells the Tucson Fuel Cell in certain parts of California](<https://www.thedrive.com/news/6755/hyundai-tuscon-fuel-cell-will-have-348-mile-range.md>), and is planning a second-generation fuel-cell SUV to replace it. That model was previewed by [the FE Fuel Cell concept at the 2017 Geneva Motor Show](<https://www.thedrive.com/news/8808/hyundai-doubles-down-on-fuel-cell-technology-with-new-suv.md>), and is slated to go into production next year. Infrastructure remains a major drawback to fuel-cell cars, however, as fueling stations are still few and far between.

![message-editor%2F1492100639228-810\_gv80\_concept.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1492100639228-810_gv80_concept.jpg>)
**Genesis**

It doesn't seem out of the question that Hyundai would apply its fuel-cell technology to Genesis. In fact, given Hyundai's plans to massively grow its green-car sales, it makes plenty of sense. Both Hyundai and Kia have a slew of [hybrids](<https://www.thedrive.com/news/7311/kias-super-bowl-ad-turns-melissa-mccarthy-into-a-cartoon.md>), plug-in hybrids, and electric cars in their lineups, so why shouldn't Genesis get in on the act?

![message-editor%2F1492100650682-811\_gv80\_concept.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1492100650682-811_gv80_concept.jpg>)
**Genesis**

## Author
Stephen has always been passionate about cars, and managed to turn that passion into a career as a freelance automotive journalist. When he's not handling weekend coverage for The Drive, you can find him looking for a new book to read.

### Author social links  
[Twitter](<https://twitter.com/SAEdelstein>)

## More

- [Genesis GV80 Coupe Concept Is a Performance SUV From the Future](<https://www.thedrive.com/news/genesis-gv80-coupe-concept-is-a-performance-suv-from-the-future.md>)
- [2020 Genesis GV80 Is the Company’s First Foray Into Full-Fledged Luxury SUVs](<https://www.thedrive.com/news/31685/2020-genesis-gv80-is-the-companys-first-foray-into-full-fledged-luxury-suvs.md>)
- [2021 Genesis GV80 3.5T Review: A Fantastic Luxury SUV That Demands Recognition](<https://www.thedrive.com/new-cars/38376/2021-genesis-gv80-3-5t-review-a-fantastic-luxury-suv-that-demands-recognition.md>)
- [2025 Genesis GV80 Coupe Review: It’d Be Great If It Picked a Lane](<https://www.thedrive.com/car-reviews/2025-genesis-gv80-coupe-review.md>)
- [2025 Genesis GV80 Coupe First Drive Review: A Fast-Fashion Luxury Car](<https://www.thedrive.com/car-reviews/2025-genesis-gv80-coupe-first-drive-review.md>)
- [The 2025 Genesis GV80 Is a Great Luxury Machine That Your Dog Will Love](<https://www.thedrive.com/car-reviews/2025-genesis-gv80-review-for-dog-owners.md>)
- [The Drive’s Top Dog Car of 2024 Is the Genesis GV80](<https://www.thedrive.com/car-reviews/the-drive-awards-2024-top-dog-car-genesis-gv80.md>)
- [Genesis Will Build a Big, Sporty 2-Door Coupe, Design Boss Says](<https://www.thedrive.com/news/9310/genesis-will-build-a-big-sporty-2-door-coupe-design-boss-says.md>)