Ford Kills Advertising Campaigns for All Cars Except the Mustang
The automaker’s resources will be allocated to crossovers, SUVs, and pickup trucks.

Ford has officially pulled the plug on national advertising campaigns for the Fiesta, Focus, Fusion, and Taurus, and has cut back some of its regional marketing efforts. The move sees the Ford Mustang remain as the only passenger car to be marketed by the American automaker.
Mark LaNeve, Ford's vice president of U.S. marketing spoke with Automotive News, stating the automaker will be using the financial resources instead on the Mustang, EcoSport and other SUVs the company plans to release in the next few years. This falls in line with the Blue Oval's plan to end the sale of all cars (sedans, hatchbacks) in the North American market and develop more vehicles that people are actually buying, such as crossovers, SUVs, and trucks.
Ford originally had plans to bring the Focus Active from China, but due to President Trump's tariffs on various foreign goods, those plans had to be canceled. Ford also stated that despite pressure from Trump's tweet to build the Focus Active here, it won't do so. In addition, it responded with some statistics regarding the Blue Oval's commitment to the U.S. economy.
"It allows us to focus our resources," LaNeve told Automotive News. "If we can take that money from sedans, where we have a middle-of-the-road position, to be the leading brand in SUVs, that'd be a really good position."
Ford has already stopped production of the Focus for North America, and the Fiesta and Taurus are scheduled to end production sometime next year. The Fusion, however, will stick around for a few more years according to executives at Ford.
When asked about how dealers will be expected to sell vehicles with no national support from the brand, LaNeve responded: "Obviously, we can't let the dealers just sit on the inventory. We'll keep them competitive on incentives, but we're certainly not spending money there in a way where we'd be driving the market. We're accepting the share we've got."
MORE TO READ
Related
Ford Won’t Build or Sell Focus Active in US Despite Trump’s Pressuring Tweet
The company says it’s just not profitable to make it in America.
Related
Truck Takeover: Automakers Selling Twice as Many Trucks as Cars, Report Says
Is the decline of the sedan’s popularity a trend or a permanent market shift?
Related
2018 Ford EcoSport Platinum New Dad Review: How Did This Tiny Crossover End Up Here?
Writer-at-large Benjamin Preston just became a father. Now he needs to find the best car for the job.
Related
Ford Promises New Line of ‘More Authentic Off-Road’ SUVs As It Ditches Sedans In the U.S.
It looks like the rugged new Bronco will have plenty of company.
Related