Porsche Design Tower Hosts Grand Opening In Miami

The Tower Includes A Car Elevator, Like Something Out Of A Fantasy Film

byBradley Brownell|
Porsche News photo


As of Saturday Evening, the new Porsche Design Tower in Miami is now officially open. We've been following along as the tower progresses from the design phase all the way through the construction to today, and it's certainly an exciting bit of architecture. This 60-story building is also Porsche Design's first foray into the world of real estate design, though you wouldn't know it to look at it. The project combines all of the elements of PD's brand identity: functional design, technical innovation, forward-thinking, and iconic style. As buildings in Miami go, it's a pretty timeless design, featuring sharp delineations, straight lines, and lots of hard defined edges. 

The most talked-about feature of the new building is the so-called "Dezervator", a trio of central freight elevators that allow tenants to drive their cars straight up to their luxurious homes. The elevator is named after Dezer Development, the company Porsche Design worked with to facilitate this project. “It is an especially proud and remarkable moment to debut the first-ever Porsche Design Tower,” says Gil Dezer, president of Dezer Development. “Simply put, there is no other building in the world with the same level of groundbreaking ingenuity and superlative quality as Porsche Design Tower Miami. This iconic tower has not only redefined Miami’s skyline, but residential luxury as we know it.”

The party to unveil the new building was a typically star-studded event, featuring celebrities, local heads of business, and several wealthy potential floor-owners. A performance by Alicia Keys was the highlight of the evening, stunning the gathered crowd. As cool as the Dezervator is, it's still not Alicia Keys cool. 

“The functional design, which encapsulates the DNA of the Porsche Design brand, will accompany the residents in all areas of their daily life and will enable them to live a unique and innovative experience, which is characterized by the blend of function and technology,” says Jan Becker, CEO of Porsche Design Group.

The new Porsche Design Tower has perhaps redefined Miami coastal living, but it comes at a price. There are 132 home units among 57 stories of the tower, and while some of them are already spoken for, there are still a few opportunities to get in on living there. With homes ranging from 3800 to 9500 square feet, prices run from about 4 million up to around 15 million. Smaller homes feature two parking spaces, while larger ones will have as many as four. 

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