--- title: "Nissan Sold Just One GT-R a Day Last Quarter" description: "Nissan's supercar tuning icon, the R35 GT-R, is getting really long in the tooth. Its slow sales reflect that." date: "2024-04-02" modified: "2024-04-02" authors: - name: "James Gilboy" job_title: "Contributing Writer" link: "https://www.thedrive.com/authors/james-gilboy.md" url: "https://www.thedrive.com/news/nissan-sold-just-one-gt-r-a-day-last-quarter" categories: - "News" - "News by Brand" - "Nissan News" tags: - "Coupe" - "GT-R" - "Nissan" - "Supercar" --- # Nissan Sold Just One GT-R a Day Last Quarter ![2024 Nissan GT-R NISMO]() *\Nissan\* It's been a long, slow decline for the [Nissan GT-R](). Revealed all the way back in 2007, the R35 was once a supercar beater on a budget; now it's just a supercar, and it's priced like one. Between that and being a 17-year-old Nissan, you won't be surprised to hear [Nissan]() has averaged only one sale a day so far this year. The GT-R's pace in 2024 was clocked in Nissan's first-quarter sales summary, released Tuesday. At the end of Q1, Nissan had notched 77 GT-R sales in 77 "selling days"—that's approximately 22 to 23 cars per month, and barely half the paltry 143 Nissan sold in Q1 last year. It's familiar territory for the GT-R, which first visited this low-water mark in October 2017 when just 21 cars sold. Since then, the GT-R has never beaten 90 sales in a month, with that figure being reached all the way back in 2018. It has occasionally dipped under, but Nissan still consistently sells a few dozen. ![2024 Nissan GT-R Nismo]() *2024 Nissan GT-R Nismo. *Nissan** The GT-R's low sales are widely attributed to the car's cost increases since launch in June 2008, when it started at $69,850. Today it costs $122,985 delivered, and only has 85 more horsepower and 37 pound-feet more torque to show for it. But that's a little unfair on the GT-R, which like all of Nissan's lineup was neglected during the [Carlos Ghosn]() era. It's also less drastic when you account for inflation, and find the 2008 GT-R's MSRP would be $104,540 in today's money. Of course, we won't have many more months to watch the R35 circle the drain, because [Nissan]() will soon pull the plug. It'll make way for an R36 that [Nissan executives recently confirmed is in early development](), with multiple designs under evaluation and an almost certainly electrified drivetrain. When it'll arrive isn't clear, but one thing is: Nissan isn't giving up on Godzilla. *Got a tip or question for the author? You can reach them here: james@thedrive.com* ## Author James is a former staff writer for The Drive. He has changed the conversation around electrification, debunked misinformation online, and become a prominent hunter of what he calls "automotive cryptids." ### Author social links [Instagram]() ## More - [Nissan GT-R Is Sold Out for This Year, and It’s Not Clear What’s Next]() - [Mercy, the Nissan GT-R Has Gotten Expensive]() - [2019 Nissan GT-R: There Ain’t No Rest for the Wicked]() - [New Nissan GT-R in Development, Might Not Even Be a Hybrid: Report]() - [Nismo Will Now Comprehensively Restore Your R32 Nissan Skyline GT-R Down to the Last Bolt]() - [The 2025 Nissan GT-R May Be the Last R35: Report]() - [The Nissan Skyline GT-R R32 is Officially NISMO Fans’ Favorite Race Car]() - [It’s Over: Nissan Closes the GT-R Order Book in Japan After 18 Years]()