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2020 Genesis G90 Flagship Sedan Unveiled: Styled for Luxury

Genesis' end-game for luxury has powerful styling and is packed with connected tech.

Year Make Model: 2020 Genesis G90

Topline: South Korean automaker Hyundai’s luxury spin-off, Genesis, hosted an event in Seoul where it revealed that its flagship sedan, the G90, will be receiving a facelift in 2020 along with a plethora of updated technology in the cabin.

via Genesis

What’s New: From afar, the G90’s exterior is the most noticeable change from its predecessor. Both front and rear fascias have been completely reworked to showcase Genesis’ new direction in design, with the majority of the attention reaching the front end of the car. The hood and fenders have been reshaped into a more pronounced design that gives a taller and wider appearance to the vehicle’s footprint, both of which flow with updated Porsche-esque four-point headlights and decorative fender badging.

Genesis also decided to update the G90 with something that is becoming more commonplace with automakers going forward: a gratuitous amount of connected technology. Though Genesis had previously launched Amazon Alexa connectivity in the current generation G90, it plans to dive in a bit deeper for the next iteration. The G90 will receive an improved connectivity suite which includes over-the-air updates for its vehicle software and maps, conjunctively used with adaptive navigation-linked cruise control to adjust speed on the fly.

via Genesis

“G90 is the ultimate expression of the Genesis brand,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic.”

What You Need to Know: Although a slew of new features has come to the G90, an early look at Genesis’ updated crown jewel produces a very similar feel to its current offering. Many of its newer features are largely hidden behind the facade of its facelift, including active noise cancellation and even an HVAC system which can intelligently sense pollutants outside of the vehicle and automatically switch to recirculation mode. Other features include adaptive suspension and software-assisted driver safety aides.

No new powerplant will be introduced with the G90. According to Genesis, it will reuse the two powertrains from the previous generation, meaning that owners can choose between a 365 horsepower 3.3 liter twin-turbo V6 and 420 hp 5.0 liter V8. The G90 is not planned to receive an electrified powertrain, at least not yet.

Sales on the G90 are expected to kick off by mid-2019 in the States, though an official price tag hasn’t been announced. Comparatively, the previous generation’s introductory price came in a hair under $70,000.