This Lexus IS Sriracha Commercial is Perplexing and Entertaining

What do the two even have to do with each other?

This really is a strange combo. In this commercial, Lexus gives us a chuckle by combining an unlikely partner in sriracha along with their new IS300 -- making for what you see here. It's gained an, erg, unique name and is painted in bright orange to resemble -- well, what else? Is there a real reason that the two companies? I'm not sure. But hey, it gets them attention. I can dig it.