Porsche is Raising Bees and Selling Their Honey

Porsche Mission B?

byEric Brandt|
Porsche News photo

Purchasing a Porsche might be cheaper and sweeter than you thought. Sure, you could buy one of the brand’s world-class sports cars or top-notch luxury crossovers, but why have any of those when you could have a jar of honey?

Porsche takes its commitment to the environment and preserving Germany’s natural resources very seriously. Part of that commitment involves maintaining 25 bee colonies and a total of 1.5 million bees at the brand’s off-road area in Saxony, Germany. These colonies were set up in May of this year and now the bees have produced their first batch of honey, resulting in about 400 kilograms (881 lbs) of lime blossom honey. It’s available for sale at the Porsche Leipzig customer center shop under the name “Turbienchen.”


Why does Porsche care about bees? Bees are dying at an alarming rate. They’ve been threatened by pesticides, bacteria, viruses, and parasites and Porsche is doing its part to keep these important insects alive and pollinating Germany’s agriculture. Also, it doesn’t hurt if Porsche can make a few bucks selling their honey.

Bees aren’t the only creatures being protected by Porsche. Its 326-acre nature preserve is home to various species of birds, amphibians, and mammals including Exmoor ponies. The press release also says Porsche protects aurochs (also known as urus) but we’re pretty sure that species of cattle went extinct hundreds of years ago. Either Porsche knows something we don’t or it’s referring to a similar breed of wild bovine.

Next time you’re in Germany, satisfy your sweet tooth with some (presumably) delicious Turbienchen from Porsche.