Porsche North America Has a Strong 5.7% Sales Uptick in January
PCNA Shows an increase over January 2016, driven mostly by the Porsche Macan
A year ago Porsche North America was in a holding pattern, waiting for the introduction of several new models to drive foot traffic into their dealerships. Since that time, we've seen the new turbocharged 4-cylinder 718 Boxster and Cayman introduced, a facelifted and turbo-engine 911, a new less expensive base model Macan, and an all-new Panamera. Porsche has been quite bullish with new product introductions lately, and that is paying off with record high buyer activity.
As you can see from the numbers presented here, January has kicked off strong for Porsche. Despite the purists crying over the loss of a naturally aspirated flat-six in the Boxster/Cayman, sales are up a bit, despite winter weather in much of the country. 911 sales, likewise are up just over 12%. Cayenne sales remain strong, despite that model nearing the end of its serviceable lifetime. Panamera sales are pitiful, but Porsche expects them to be strong over the next few months as the new model is delivered to dealers. The big jump in sales here is delivered by Porsche's cute ute, the Macan. If we were betting men, we'd guess Porsche moved 33.4% more Macan this month because of the introduction of the 2.0-liter turbo 'base model' Macan.
As Porsche continues to roll out new models, we expect Porsche's sales to remain strong. Porsche has experienced growth in the North American market year-on-year since 2010, and we don't expect them to slow down now.