Porsche Launches “PAVE” Program To Hire South African Youth
Porsche Aftersales Vocational Education aims to hire and train 75 youngsters
Porsche has launched a new program aimed at educating and employing young professionals from the Johannesburg area of South Africa in an effort to further integrate into that community. Porsche of South Africa already owns the Kyalami international circuit, and a handful of dealerships in the country. By working within the community, they're hoping to grow their brand loyalty and favorability, it would seem. As mentioned in the video below, many of the youth in J-burg lives in poverty, and while they will only be hiring 25 young people annually, that's certainly more than none, and an appreciated opportunity for those hard-working 25. It would seem that South Africa is a growth market for Porsche, however, as Toby Venter, the CEO of Porsche and Bentley South Africa, claims the company has grown from only 27 cars sold in 1995 to about 1400 units this year. Venter is a big proponent of the program, having already trained some 76 apprentices over the last 21 years, all of whom have been hired by Porsche.
Program trainees will be chosen from applicants with disadvantaged backgrounds. Interested parties can apply for the training programme by participating in one of the following three paths.
1. If an applicant is already sufficiently qualified for vocational training, he or she can be evaluated to enter the two-year service training program directly.
2. Any applicants who do not possess the required qualifications can complete a six to eight week life skills training course at the Don Bosco Salesian Institute Youth Projects (SIYP).
3. If an applicant is lacking basic skills, he or she will be given the opportunity to complete a year-long vocational preparation course to prepare them for the working world. This option will be available to up to 50 people per year and will enable them to make significant progress in their personal development.
This seems like a great idea for Porsche to hire and mold young workers in the image they desire, while providing them with educational development and job opportunities they may not have otherwise gotten. Personally, I applaud the program and wish more companies would invest in vocational programs for underprivileged youth.
You can read more about this program on wheels24.co.za.