Porsche Kisses Diesel Engines Goodbye as Market Demands Electric Powertrains
Porsche and General Motors agree that the electric vehicle market is ramping up much faster than expected.
The first German automaker is saying auf wiedersehen to diesel as the market makes an important shift towards electrification. In a statement by the automaker, Porsche announced it would drop further development and sales of its diesel powerplant.
Notably, Porsche isn't downplaying diesel being an important influence in the market. Much like its parent company, Volkswagen, Porsche clearly states that diesel has its place in the industry; just not with a sports car manufacturer.
“Porsche is not demonizing diesel. It is, and will remain, an important propulsion technology," said Porsche's CEO, Oliver Blume. "We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally, we will continue to look after our existing diesel customers with the professionalism they expect.”
Diesel-powered Porsches haven't been sold in the United States since late 2015, according to CNN, and only 12 percent of Porsche's global sales were made up of diesel-powered vehicles in 2017.
The decision isn't surprising given the continued plummet in diesel vehicle sales. Earlier this year, Europe saw a drop of nearly 20 percent compared to prior year sales, which could indicate that consumers are losing faith in the longevity of the platform given the market's move towards electrification, or perhaps the three-year-old dieselgate scandal is finally taking its toll.
Since the emissions cheating was uncovered, the European Union and the United States have begun to regulate diesel much more heavily, imposing stricter regulatory demands and harsher penalties on automakers who circumvent the system. Still, real-world testing shows that most modern diesels produce far too many emissions, nearly five times the allotted amount, to be compliant with the EU's standards.
Regardless of Porsche's reasoning, the decision to ditch diesel comes at a time where Porsche is planting its feet into electrification. The German automaker continues to view the platform as important, however, notes that it wants to "occupy the technological vanguard" as far as electrification is concerned, and is shifting the brand's core identity to meet the demands of future mobility.
MORE TO READ
Report: Porsche Wants to Be Almost 100 Percent Electric by 2027
Porsche is a big believer in batteries and hopes that as much as 75 percent of its sales volume by the early 2020s will be electric vehicles.
Luftgekühlt Munich Gallery: No One Does Porsche Shows Like Germany
The world-renowned air-cooled Porsche gathering finally comes to Germany, and it may be the best show yet.
Audi Sport E-tron GT Concept to Share Platform With Porsche Taycan, Debut at 2018 LA Auto Show
Audi plans to expand its electric vehicle lineup with a promising sports grand tourer.
Report: Ford, Porsche, Ferrari Absent From WEC Hypercar Meetings
Next-gen top-level WEC endurance racers are meant to be hypercar-like prototypes, but don’t expect to see any of these automakers racing in the class.