How The Boxster Saved Porsche
Porsche needed a mass-market sales king in the 90s, and the Boxster delivered.
There are some Porsche fans who would argue that the Boxster isn't a 'real Porsche' or that it's not manly enough for them to drive. You should probably just cut those kinds of people out of your life, because you don't need that kind of negativity. The Boxster is one of the greatest cars ever made, and not only that, the 986 Boxster's success helped pull Porsche out of the doldrums of early 1990s poor sales. During the economic boom of the late 90s, however, Porsche's new watercooled mid-engine model sold well above expectations. Perhaps even more so than the Cayenne, Porsche's Boxster was the biggest success the brand could ever have hoped for.
If you still have not experienced the joys of Boxster ownership, you really need to step behind the wheel. The best of the breed is the 981 Boxster Spyder with a huge engine, gobs of power and torque, and the best manual transmission this side of an MX-5. The top is a little fiddly, but it's a cool conversation piece. We regularly drive a 1997 model with a 2.5 liter and a 5-speed. Even that car is a joy to drive, with crisp handling even two decades and 160,000 miles later. The 2.5 liter engine isn't exactly full of power, but it makes an amazing sound when it revs above 5000 RPM.
While Porsche has been on an upward sales swing basically since the late 90s, now selling far more cars in one year than they ever could have hoped in the late 1980s, there were about three questionable decades for the company that we all love so dearly. The 986 was a big win for Porsche, and they've been rolling on that success ever since. So, how is it, exactly, that Mazda and Toyota influenced this German sports car, and why was it built (initially at least) in Finland? Thanks to Donut Media, we have the full story laid out in technicolor clarity.
- RELATEDChris Harris Tells Us How He Really Feels About The 718 Boxster SThe Top Gear host recently got his hands on a gorgeous silver Boxster with a red interior that has me all aquiver. A gorgeous car, shame about the sound though?READ NOW
- RELATEDWashington Boxster Owner Torches Car In A DIY Repair Gone WrongThe Porsche went up in smoke, and his house nearly went with it!READ NOW
- RELATEDConsumer Reports Give Their Take On 718 BoxsterThis is the most review-like review you're likely to see of the 718 twins. Very functionally conscious.READ NOW
- RELATEDIs Porsche Planning An All-Electric Boxster/Cayman Variant?Buried deep in a seemingly unrelated press release, Porsche published a photograph of an apparently production-ready electric Boxster.READ NOW
- RELATEDThere's a Porsche Boxster Under This Sci-Fi Car of the FutureMike Vetter's ETV should be in movies. And you can have your own.READ NOW