PSA Emov All-Electric Car-Sharing Service Expands to Lisbon
The service launched in Madrid in December 2016.
PSA Groupe is expanding its Emov all-electric car-sharing service to a second European city. The service launched in Madrid in December 2016, and will soon be available in Portugal as well. Multiple automakers operate their own car-sharing services, but PSA claims to be the first to operate in Lisbon with an all-electric fleet.
Emov will launch in the Portuguese capital with 150 Citroën C-Zero electric cars. These are re-badged versions of the Mitsubishi i-MiEV, the tiny electric hatchback Mitsubishi sold in the United States from 2011 to 2017. Citroën sibling Peugeot sells its own version, called the iOn. As with other car-sharing services, Lisbon residents can book cars using a smartphone app. In a press release, PSA said it would emphasize travel to and from the local airport.
The expansion to Lisbon comes after a successful launch in Madrid. PSA claims 160,000 residents of the Spanish capital are using Emov, and it currently has 600 Citroën C-Zero electric cars operating in the city. PSA plans to set up a corporate-accounts version of Emov in Madrid, allowing businesses to use the service to coordinate transportation for employees.
Services like Emov, as well as BMW's ReachNow and Daimler's Car2Go, give automakers a foothold in the expanding mobility-services business. These services may erode new-car sales by lessening the need for urban residents to own cars, but they also give automakers a new potential source of revenue. PSA hopes car sharing will give something else as well.
The French automaker is planning a gradual return to the U.S. market that begins with mobility services. It launched Free2Move, which allows users to select multiple transportation options from a smartphone app, in Seattle last year. That will help reintroduce PSA to Americans ahead of the relaunch of one its brands in the U.S., slated for 2026.
MORE TO READ
Mercedes Says the New A-Class is Perfect for Private Car Sharing
A ‘digital key’ makes it possible.
Opel Will Build an EV Version of its Best-Selling Model
When PSA comes to the U.S., will it bring the Opel Corsa EV with it?
Automaker PSA Groupe to Open U.S. Headquarters in Atlanta This Month
The parent company of French car manufacturers Peugeot, Citroen, and DS is set to open the facility before January bows out.
PSA Will Be ‘100 Percent Electrified’ by 2025, CEO Says
The company is also plotting a return to the U.S.