![](https://www.thedrive.com/wp-content/uploads/2024/01/09/cHNew-H-Mark-1.jpg?w=1920)
![](https://www.thedrive.com/wp-content/uploads/2024/01/09/cHNew-H-Mark-1.jpg?w=1920)
Honda debuted its new “0 Series” line of future electric cars at the 2024 Consumer Electronics Show, and any time any company enters a radical new era such as this, tweaked branding usually isn’t far behind. To be used on electrified Hondas from here on out, here’s the new H logo, everybody.
Matching the light, simplified spirit of the 0 Series, the new e-Honda logo is frameless. What’s more, the sides of the H are less upright, making it look a bit like two outstretched hands. Honda says this is to express its “commitment to expand the possibilities of mobility and continue to meet the needs of its customers.”
![](https://www.thedrive.com/wp-content/uploads/2024/01/09/cHNew-H-Mark.jpg?strip=all&quality=95)
Mobility expanding or not, here’s how it looks on the nose of the new Saloon EV concept.
![](https://www.thedrive.com/wp-content/uploads/2024/01/09/cBSALOON-scaled.jpg?strip=all&quality=95)
This new H badge also happens to be a throwback design. Before 1981, the Honda badge went without the square frame that it has now, and the original logo from the ’60s even does the slanted-sides, raised-hands thing that this new one does.
![](https://www.thedrive.com/wp-content/uploads/2024/01/09/May-18_Hot-Wheels-Legends-Tour_El-Segundo-Winner_Honda-Super-Tuner-Finalist_N600-source.jpg?strip=all&quality=95)
The company has also unveiled the logo for its 0 Series line of EVs. And as designs go, I think it’s a very clever one. Check it out:
![](https://www.thedrive.com/wp-content/uploads/2024/01/09/Honda-0-logo.jpg?strip=all&quality=95)
In case you hadn’t noticed, the 0 is displayed in a way where it is also a deformed H. The whole vibe is also very Japanese-video-game, somehow. Very Final Fantasy. Very Resident Evil.
But what say you? Is the new electrified Honda logo a cool bit of retro rebranding? Or yet another unnecessary change for change’s sake?
Got a tip or question for the author? You can reach him here: chris.tsui@thedrive.com