Honda’s Super Bowl Ad Taps Celebrity Yearbook Photos to Celebrate the CR-V
The star-studded ad features Steve Carrell, Jimmy Kimmel, Viola Davis, and other A-list celebs.
Honda's new Super Bowl ad is a celebration of America's best-selling SUV, its very own CR-V. Entitled "Yearbooks," this 60-second spot takes a handful of celebrities—Stan Lee, Viola Davis, Jimmy Kimmel, Steve Carrell, Tina Fey, Magic Johnson, Amy Adams, Missy Elliott, and Robert Redford—and essentially sends them back in time to their high school days.
Talking to the viewer from their yearbook photos, each celebrity speaks encouraging words, pulling from their personal stories of ascending to stardom, all while underscoring's brand motto—"The Power of Dreams."
"Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America's best-selling SUV over the past two decades," said Susie Rossick, assistant VP at Honda Auto Marketing. "To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams."
"Yearbooks" airs this Sunday on the first break of the second quarter, but you can watch it below before it airs on TV.