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The Roach Coach Renaissance is upon us. Last year alone, food trucks brought in an estimated $1.2 billion, a staggering figure considering there’s less than 4,500 of them rolling around. And those numbers are conservative. The boom means a booming customization market, too, creative designs and wild paint schemes and unique add-ons. Bottom line: Food trucks have gotten exceptionally interesting to look at. Meanwhile, your average street vendor has been working with the same basic kit since Grover Cleveland was in office. No more.
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Arquimaña, an architecture and design firm based in Spain, has reinvented the humble hot dog cart. Commissioned by Bilbao’s Guggenheim Museum, the project is called Salchibotxo. (That’s a Basque portmanteau, salchicha for ‘sausage’ and botxo, Bilbao’s nickname.) The concept? Highbrow form-meets-function, something to sling gourmet street food and craft beers while looking at home outside one of the finest museums on the Continent, a building designed by none other than Frank Gehry.
So Salchibotxo flips the script, ditching the box-top look for a chic A-frame. The chassis is solid steel, the body cabinet-style oak. There’s a full stereo system, a chiller for longnecks from Bilbao brewery La Salve, and a removable griddle for cooking up goods from Luis Thate, the local butcher.
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The bartop, the signage, the laser-cut aluminum shutters that shade vendors and customers—it all folds up into one compact, rolling installation. Which isn’t to say the cart is compromised for storage: Salchibotxo can hold 500 sausages and, crucially, up to 150 bottles of beers. There’s even a secret coin slot for tips. Righteous. This is one of the neatest things you’ll see on wheels this week.
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Of course, New Yorkers will get an extra kick out of Salchibotxo: Six years ago, neighborhood advocates threw a shitfit over “visually disruptive” yellow-umbrella hot dog carts outside our own grand Guggenheim. The museum petitioned the City Landmarks Preservation Commission for permission to build a mobile eatery at the Fifth Avenue entrance on 89th Street, with award-winning architect Andre Kikoski set to design. The proposal was unanimously denied.