Ford's really been putting on a show for the buildup of it's new EcoSport release. The manufacturer's freshly debuted compact SUV is set to introduce a new ethos to the lineup, pushing an active and efficient lifestyle. They've put on quite the party for the little car, hosting concerts and parties to celebrate. It's all a part of the Go Small, Live Big lifestyle that Ford has become so fond of -- reducing environmental impact while increasing adventures. If you want to haul all of your camping gear and sip fuel on the way to your favorite national park Ford thinks they've got you're looking for.