Love it or hate it, hipsterism is spreading quickly in the motorcycle world, particularly with small- to medium-sized bikes. One popular bike in that segment is the Honda Rebel, which is all-new and packs a clean-sheet design for 2017. Now available as either a 300 or a 500 model, the Rebel hs gone from looking old and dated to modern and retro, with the redesign bringing along with a mechanical overhaul that made a good bike even better.
In an effort to appeal to the hipster market that’s getting into motorcycles these days, Honda is running a giveaway in collaboration with Los Angeles-based lifestyle brand Aviator Nation. Two Honda Rebels that have been given a custom treatment by Aviator Nation are up for grabs. These custom cruisers first debuted at the SXSW festival in Austin, Texas in March.
The fuel tank, which has a gold shimmer bumper car-style paint job, wears AN’s signature four stripes, along with a small “AN” logo embroidered on the hand-stitched brown leather seat. On top of the tank is the word “Rebel” spelled out in a retro, curvy font. Other mods include custom brown grips and a caged, yellow-tinted headlamp.
Aviator Nation’s founder Paige Mycoskie did a nice job injecting her brand into the Honda Rebel. The result hits home the retro, 1970s vibe that AN shares with the Rebel. It’s certainly hipster-y and might not appeal to the usual cruiser clientele, but it’s definitely a head-turner.
To see the bike for yourself, copies of the motorcycle are on display at all Aviator Nation stores in California, as well as in its Aspen, Colorado location.