Ram Trucks’ “Harvest” Edition Has Nothing To Do With Neil Young’s 1972 Album
This dusty-boots truck is available in Case IH Red and New Holland Blue—a perfect match other farm equipment.
More and more these days, trucks have become fashion accessories and status symbols rather than basic utility vehicles for getting work done. But Ram has not forgotten the roots of the work truck. In fact, Ram is embracing these roots with the new Harvest Edition, with options intended to appeal specifically to farmers. According to CarBuzz, Harvest Edition trucks can be ordered to perfectly match your Case IH Red or New Holland Blue farm equipment. This package also includes taller on/off road tires that add an inch of ride height, as well as dig into the dirt that these trucks will actually tackle. They also get a bed liner, side steps, fold-out bumper steps, mud flaps, and rubber floor mats. Four-wheel-drive models also get tow hooks.
Other equipment includes heated seats to ease the back pain after a hard day's work, a UConnect 4C touchscreen, and 4G Wifi to help you post your latest farm implement pictures to Instagram. The bright chrome grille, bumpers, wheels, mirrors, door handles, and tail pipes flash up the truck a bit but are bound to get dirty if the truck is being used properly.
Although Ram claims the Harvest Edition to be the industry’s first agricultural-market-specific truck, this seems a bit of a stretch. The original Jeep CJ-2A was sold in part as a tractor, complete with power takeoff points to power farming equipment attached to it. Before that, the Model T Ford often served tractor duty, and, as Mr. Regular shows, was well suited for it. But it's still refreshing to see a good honest pickup truck designed for hard work rather than grocery runs or the school pickup line.
The Harvest Edition will be available across all Ram 1500, 2500, and 3500 models, drivetrains, and body configurations. Pricing will start at $39,910 for the Ram 1500 Harvest Edition, with Ram Heavy Duty models starting at $46,235. The basic cheap work truck still seems dead, but as trucks have become mainstream everyday vehicles, few people want a basic truck anymore. The Harvest Edition seems to provide the right combination of options for farmers who want a tough yet comfortable work truck that looks good. With paint that matches their tractors, how could they not?