Porsche Sets New US Sales Record In 2016

Porsche has seen year-on-year growth in the US since 2010.

byBradley Brownell|
Porsche Sets New US Sales Record In 2016

Today, after announcing 4,015 sales in December Porsche has confirmed that 2016 has been their best US sales year in the company's history. A grand total of 54,280 Porsche vehicles were sold here in the 2016 calendar year, nearly 5% up on the previous year. This growth can be attributed entirely to strong Macan sales growth, as all other models actually saw a sales decline over the same period. Macan distribution even outpaced Porsche's venerable Cayenne, which has traditionally been their sales leader since it was introduced, accounting for just over 35% of the year's sales total. Cayenne sales remained strong, despite some customers likely opting for the smaller and less expensive Macan. Sports car sales of 911 and Boxster/Cayman models saw a slight dip, likely as sales of the old model decreased while the new turbocharged models were rolled out to dealers this year. Similarly, a new Panamera is just being delivered to dealers now, and a slight sales dip can be attributed to an incoming improved model. 

Klaus Zellmer, President & CEO, Porsche Cars North America: 

"Our product offensive continued to thrive with the arrival of 23 new model variants in 2016. As a result, we achieved our seventh consecutive year of increased sales. I am confident we will see steady growth in 2017 with balanced supply and demand."

Joe Lawrence, EVP & COO, Porsche Cars North America:

"Macan sales accelerated strongly in 2016 with the introduction of new variants. Porsche plug-in hybrid sales were also promising with 2,111 Cayenne S E-Hybrid models retailed, a 92 percent increase over 2015. In 2017, we look forward to the highly anticipated, all-new Panamera, as well as the first full year of sales for our new 911 and 718 sports car models."

2016 was also a strong year for Porsche's Certified Pre-Owned program, selling an impressive 16,981 units. This constitutes a 15.1% increase over 2015 sales. 

[Source: PR Newswire]