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Did Mercedes-Benz Just Tease a Maybach Coupe on Instagram?

Carmaker drops a gorgeous image, offers cryptically few details.
www.thedrive.com

Well, this is interesting. On Wednesday, Mercedes-Benz quietly dropped a picture of what appears to be a Maybach coupe on its Instagram account.

The picture, which was posted to Mercedes-Benz’s official Instagram account at around 1pm Eastern Daylight Time, depicts the heavily-shadowed profile of a massive red two-door hardtop. Not just massive-looking, mind you; according to the caption Mercedes posted, this crimson coupe is legitimately enormous. “Hot and cool – almost 6 metres of ultimate luxury,” the post reads. At that length, the coupe would easily dwarf every other two-door in the current Mercedes-Benz lineup.

The post is otherwise information-sparse, but a careful visual analysis by The Drive‘s crack team of photo experts—i.e. your author zoomed in—reveals a few more details. There’s a tiny Maybach emblem at the base of the C-pillar, as well as one standing proud at the front of the car’s massive hood. The hint of wheels seen just as the body descends into shadow suggests at concept-car proportions—no production car in this day and age would have that sort of rear overhang. And the sweep of the fastback-like rear brings to mind the elegant Bugatti Type 57 SC Atlantic.

https://www.instagram.com/p/BI75JsJA0e3

Based on the timing of the Instagram post, we at The Drive believe the Maybach coupe seen here is a concept car bound for the Pebble Beach Concours d’Elegance next week in California. The car show and associated festivities have become a de facto bonus auto show for the world’s high-end carmakers over the last few years, with many companies pulling the wraps of outlandish luxury vehicles that may or may not be bound for production. Given Mercedes-Benz has announced its plans to expand the Maybach lineupin the near future, adding a coupe worthy of a Great Gatsby remake seems like an obvious choice—or at least a way to get millionaires salivating at one of the world’s largest celebrations of fancy automobiles.