Construction Begins on New Porsche Experience Center at Hockenheimring
The planned 1.9-million-square-foot facility situated on Hockenheim’s historic race track is now the seventh Porsche Experience Center in the world.

Porsche announced this week that it has plans to build a new Porsche Experience Center roughly 60 miles from its primary manufacturing facility in Zuffenhausen, Germany, at the legendary Hockenheimring race track. This new site is now the seventh experience center Porsche has on offer around the globe, joining facilities in the U.S., England, France, and Shanghai, China which just opened this week.
The Porsche Experience Center in Hockenheim, Germany will follow the formula of its sister facilities, set up partly as a dealership but primarily as a brand experience center, where anyone with enough dough can spend the day getting to know the ins and outs of whatever Porsche model they choose. Each test drive is made up of several modules that represent different driving situations, including a handling circuit, acceleration straight, and an off-road course for Porsche's SUVs to play. From the concept pictures though, it looks like the PEC will be located smack in the middle of the Hockenheimring and the test track customers drive on won't actually be on the racing circuit. That's a shame.
Most of the 1.9-million-square-foot area is devoted to the driving sections. The center will also feature a 48,000-square-foot, three-story building with space for conference rooms, event spaces, Porsche Classic lounge, motorsport workshop, gift shop, and restaurant-cafe pair. The Hockenheim facility will also have space for a charging network dedicated to hybrid vehicles and the new Mission E electric car.
“The Porsche Experience Centre in Hockenheim will become an important site for our home market of Germany," explained Jens Puttfarcken, chairman of the executive board at Porsche Deutschland GmbH. "Even in the age of digitalisation, live experiences with the Porsche brand are just as important as ever.”
The new Porsche Experience Center at the Hockenheimring will start construction in the middle of this year, and Porsche plans to have it operational by the end of 2019.
MORE TO READ

Related
This GRP-Tuned Porsche 911 GT3 Is One Delicious, Green-Faced Killer
Outfitted with the best performance accessories and materials available, this 911 GT3 puts supercars to shame.

Related
Here’s What You Missed at Luftgekühlt 5, the Largest Celebration of the Air-Cooled Porsche
What could be better than an entire lumber yard full of vintage air-cooled Porsches of every flavor?

Related
Bruce Canepa Announces 763-Horsepower Upgrade Package for the Porsche 959
Those lucky enough to own one of the 292 production 959s can now have their cars tuned to give even modern supercars a run for their money.

Related
New “As Raced” Display Opens At Porsche Experience Center Atlanta
The new display runs until June, replacing the Coca-Cola themed gallery there previously

Related