Drive Wire: Hyundai Announces New Luxury Line
Big luxury news from Hyundai…the Korean auto manufacturer has announced a new luxury line under the Genesis badge. The new marque will stand as a totally separate brand and, Hyundai says, will feature six new models by 2020. The Genesis “wing” badge is being redesigned to represent the entire line, which will feature a naming convention of the letter “G” followed by 70, 80, 90 and so on. Details of the actual cars are sparse, but we’re told they will feature advanced driving dynamics, a hassle-free ownership experience and, of course, every bell and whistle your pampered heart desires.
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Drive Wire: November 5, 2015
Hyundai’s Genesis badge, a hotter XC90 from Volvo, a speedy Mustang, light-up gear, and longboarding down a mountain.
Hyundai Rolls Out New Standalone Luxury Brand, Called Genesis
In the air tonight, a new name for $60,000 automobiles.