Will FCA Sell Maserati and Alfa Romeo to Cut Costs and Save Money?
A lot of history would go with this move if it’s made.
Rumor has it that Maserati and Alfa Romeo may be on their way out from the FCA group of manufacturers. With recent troubles of debt and financial setbacks, this could help Fiat Chrysler make up some ground towards economic independence. Forbes states that the move could help them pay off a great deal of their $7 billion dollar debt.
These two brands offer exceptional value to potential customers. Both Maserati and Alfa Romeo have added new models to their lineup that are expected to raise sales exceptionally, including the Levante and Stelvio SUVs as well as the Giulia sedan. Each of these new vehicles broaden the companies' demographics beyond exotic sports cars and into usable convenience, a certainly attractive feature to possible buyers. If they keep sales on a steady hike, FCA may have an ace in the hole should they decide to put them on the market.
Maserati alone is valued at $4.8 billion, chipping away quite the chunk of FCA's worries. The brand includes a host of deluxe GT cars that capitalize on their Italian heritage while maintaing a unique flair to their German counterparts. The Levante has been a succesful venture for the company, a result that anyone could've seen coming with the ever growing SUV market.
Alfa Romeo isn't too shabby in its own right. The Giulia offers a wide range of models, spanning from the $37,995 entry level all the way up to the performance-heavy Quadrifoglio. Alfa's new Stelvio is much of the same story with similar trims being available; it's also predicted to be the company's best seller. Media has been buzzing over both of these new stallions as their looks are enough to make your jaw drop while still providing an all-around convenient auto.
We've seen this before from FCA as they branched Ferrari off as their own company earlier in 2016. Other measures have been taken to cut costs by CEO Sergio Marchionne including new model delays and the discontinuing of the Chrysler 200,.This would be a step in the right direction for the company, allowing them a quick solution if Alfa and Maserati sell promptly.