New Entry-Level Triumph Motorcycles Are Coming

A fuller lineup is coming to the iconic British bike brand.

byEric Brandt|
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You can already get on a brand new Triumph for under $10,000, but more affordable entry-level bikes are coming, according to Motorcycle News. Triumph has teamed up with Indian bike maker Bajaj which specializes in scooters and small bikes to make this happen.

“Triumph is an iconic motorcycle brand and we’ve enjoyed fantastic international growth over recent years," Triumph CCO Paul Stroud said to Motorcycle News. "What the partnership provides is the opportunity to create a lower entry point into the brand and gives us the opportunity to enter a new market segment. To be honest, we want to take the Triumph brand to a whole new range of customers and today that’s just not the case.” 

This partnership wasn’t just made to diversify the Triumph lineup in the West. India is seeing rapid growth in the middleweight, sub-800cc market and Triumph wants in on the action. Triumph India will work as a liaison between their UK headquarters and Bajaj. Bajaj will eventually take over leadership in India of the joint venture when the product(s) they come up with get closer to launch.

So what can we expect from the mysterious new budget-friendly bike? “The motorcycles we are developing will be much more mid-capacity,” said Stroud. 

“The new motorcycles will combine the iconic heritage of Triumph with the back end efficiencies of Bajaj, thus creating a unique product unavailable to both partners," said Ravikumar, Bajaj's president of business development.

Triumph does retro-modern styling better than anyone in the business. To see Triumph design translated into a smaller, cheaper bike than the current Bonneville or Street Twin would be spectacular. This thing can’t come to the U.S. soon enough.