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Toyota GR Corolla Production Is Increasing Due to High Demand

In addition to increasing GR Corolla production volume, the carbon-roofed Circuit Edition is coming back in 2024.

Little else in life hurts more than knowing you might never own your favorite new car. Sometimes, they’re exclusive because of price; other times, it boils down to production numbers. Fortunately for mega fans of rally-bred hot hatches, Toyota is increasing production of its GR Corolla as well as continuing the Circuit Edition’s run for another year.

Per a press release posted to its media page, it comes down to high demand. “When Toyota GR fans speak, we listen and our plans are to increase GR Corolla volume and continue offering the Circuit Edition as part of the GR Corolla lineup in 2024,” a spokesperson said.

Toyota previously stated the GR Corolla Circuit Edition would be limited to 2023 model year cars. Now, in response to high demand, the racetrack-focused trim is coming back for 2024. The automaker hasn’t said exactly how many more it’ll build—1,500 are being manufactured for this year—but a press release announcing the news states it’s under consideration for a return in 2025 and beyond as well.

The Circuit Edition adds a big batch of performance features to the GR Corolla, like a fancy forged carbon fiber roof. Then it has Torsen limited-slip differentials front and rear, a vented hood, a gloss black rear spoiler, and—get this—red brake calipers with the Gazoo Racing logo on ’em. Inside you’ll find suede and synthetic leather-wrapped sport seats, a shift knob signed by Morizo, and JBL premium audio. Plainly put, it’s nice.

This bucks the trend of automakers purposely building their most exciting models in extremely limited numbers, whether or not they’re actually that special. To be sure, the GR Corolla is sick, though the allure of a hot hatch is that it offers attainable performance. It isn’t attainable if it isn’t obtainable.

If you want a GR Corolla Circuit Edition of your own and are excited at the chance of actually scoring a 2024 model, know that it currently starts at $44,095 after destination. That’s a hurdle to overcome in its own right, but it’s not that outrageous considering the competition. The 2023 Honda Civic Type R starts at $43,990, and you get all-wheel drive with the Toyota, if that’s your thing.

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