Lincoln Reportedly Planning a Reskinned Bronco as a Mercedes G-Class Rival: TDS

BMW, Audi, and now Lincoln are all taking aim at the Mercedes-Benz G-Class at once with off-road SUVs.
Lincoln Nautilus
Joel Feder

Good morning and welcome to The Downshift, or TDS for short.

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I’m on the first cup of coffee, the sun isn’t up yet, and will need to catch a flight this morning. Let’s get into it.

🚘 What I’m driving: Spending some time in the Toyota 4Runner TRD Off-Road Premium and dig the Heritage Blue paint and the turbo-four is punchy, but the rear-seat packaging is not ideal and there’s so much cheap, hard plastic inside this SUV.

🚙 Lincoln is reportedly working on a body-on-frame Mercedes-Benz G-Class rival in the form of a reskinned Bronco set to arrive around 2029 or 2030.

⛽️ Mazda execs have acknowledged that the powertrain for the next-generation MX-5 Miata has not been locked in yet, but that some form of electrification will likely be baked in; execs noted that synthetic fuels could be the path forward to avoid the added weight and complexity of a hybrid system.

✂ Aston Martin is cutting 20% of its 3,000-person workforce noting U.S. tariffs and weak demand in China as the cause for weaker than expected profits.

🔋 Lucid is expecting slower production in 2026 attributed to continuing supply chain issues, which will result in production of 25,000-27,000 vehicles in 2026 vs 17,840 in 2025; production of the midsize EV is expected to begin this year in Saudi Arabia, according to the automaker’s latest CEO.

🚨 BMW recalled 58,713 vehicles in the U.S. due to a wiring harness for the air conditioning system that could be damanged and cause a short circuit in the M5 wagon, M5, and 750e xDrive.

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Joel Feder Avatar

Joel Feder

Director of Content and Product