

We’ve already heard rumblings of future Bentley Bentaygas coming in Speed, coupe, and maybe even GT3 R flavors. Although none of these have officially been confirmed yet, Bentley CEO Wolfgang Dürheimer opened up today about why branching the Bentayga out is so important. In a report by Autocar, Dürheimer cited the ultra-fickle client base that comes with selling ultra-opulent luxury cars.
“Derivatives are important to us because you have to be the newest kid in town for customers … the customers that are buying in this market are keen to have the latest design out there,” Dürheimer said. True, when you’re buying and playing with $200,000-plus grocery getters, being the only one on the block without the latest, hottest model on the driveway is not a very good look.
Dürheimer added: “We will see a large number of competitors [in this segment] in the future. They are all working on their luxury SUVs.” Specifically, upcoming super-luxury mall crawlers like the Rolls Royce Cullinan, BMW X7, Lamborghini Urus, and Audi Q8 are indeed coming for the Bentayga’s blood. Those who expect to be cross-shopping six-figure SUVs within the next few years should be spoiled for choice. Or you could, as Jeremy Clarkson would insist, just buy a Range Rover like everybody else.