Here’s The SRT Dodge Demon ‘Mini Demon Crate’
No performance upgrades here, but this nifty box holds all the performance figures for the Demon.
Last night, after a dazzling display of pyrotechnics, burning rubber, and a DJ set by Wiz Khalifa at the Dodge Challenger SRT Demon reveal, Dodge gifted the folks who attended the event with what can only be described as a mini Demon Crate. Although it doesn't contain any performance parts like the real Demon Crate, it is packed full of a series of cards that detail the insane performance statistics of the Demon, including its quarter-mile time, trap speed, wheelie distance—which is a Guinness Record-holding 2.92 feet—and a handful of superlatives. (World's fastest 0-60 production vehicle, world's fastest quarter-mile production car ever, etc.)
The box itself, though, is quite cool. The outer side of its lid features the same demon figurine that's embossed on top of the 2.7-liter supercharger on the actual car, and the inner reveals a plaque that resembles a car's build plaque that usually has the car's VIN and other information imprinted on it. Inside, its felt lining secures the aforementioned cards, which includes a copy of the time slip that from the Gainesville Raceway where the Demon set its quick times.
Yes, it's all very geeky, and yes, the marketing for the Demon is a tad on the nose, but this mini Demon Crate is a smart exercise in branding.
MORE TO READ
The Dodge Challenger Demon Is an 840-HP Street-Legal Drag Car
Dodge claims it has the most powerful V8 engine ever fitted to a production car.
Dodge Challenger Demon Gets One Last Teaser Video Before It Arrives
The car makes its debut next Tuesday, ahead of the New York Auto Show.
Dodge Demon Will Have Factory Tune For Race Gas
It’s a factory first, Dodge claims.
Dodge Challenger SRT Demon Uses the A/C to Cool the Engine
Hope you’re not afraid to get a little sweaty in the name of drag racing.