OK Goās music videos have become the Internet equivalent of Rube Goldberg machines: immensely creative distractions that serve no real purpose but, through sheer complexity, manage to astound and entertain. In the past, theyāve coordinated elaborate treadmill routines, built multi-acre Chevy Spark-powered musical instruments in the desert, and transformed an entire warehouse into a maze of optical illusions.
So how do they top all that? Two words: Zero. Gravity.
The bandās video for āUpside Down and Inside Outā puts the four band membersāalong with a couple of sexy stewardesses, a few balloons filled with paint, and enough disco balls to remake Saturday Night Feverāin a stripped-down Ilyushin Il-76 owned by Russiaās S7 Airlines. By modern viral video standards, itās kind of a slow burn at the start; the weightless antics donāt start until almost 30 seconds in. But once they do, watch out.
Itās totally realāno green screens, no wires, no CGI. OK Go frontman Damian Kulash (heās the one in blue) and his sister-slash-co-director Trish Sie say filming the entire video in a single take required some serious calculations. To fit the shooting into a series of eight parabolic arcs, they split the choreography up into 27-second chunksāthe amount of time theyād have in zero-g during every parabolic arc the plane made. The entire effort took 10 pilots and 20 flights.
The band also released a few behind-the-scenes videos from the shoot that are totally worth checking out:
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