Uber just can’t catch a break. After Uber drivers continued to service New York’s John F. Kennedy Airport during a New York Taxi Workers Alliance strike meant to bolster protests over President Trump’s travel ban—which, given Uber CEO Travis Kalanick’s position on Trump’s Strategic and Policy Forum, was seen as a type of strike-breaking and collusion—the company experienced a backlash complete with viral hashtag activism in the form of #deleteuber, in which users, well, deleted the Uber app. Some users went so far as to delete their Uber accounts entirely—or, at least, they tried.
Now, Uber is experiencing a second round of backlash, with users complaining the company is taking too long to honor their requests for an account deletion.
The issue stems from the success of the #delteuber campaign: the increase of account-deletion requests was large enough that it required Uber to build a new system to automate the execution. In the process, users who thought their account deletion was a done deal were emailed instructions to click through a link to complete the process; users have taken to social media with a fresh round of attacks on the company after the move.
Speaking to Business Insider, an Uber spokesperson said: “Anyone who requested that their account be deleted will have their account deleted, and reports to the contrary are false. Over the weekend we implemented a new automated process to handle an increased volume of requests and implemented a password check, a security best practice to avoid abuse and fraud.”