(Press release) + (word cloud) - (make and model name) = a whole lot of marketing jargon.

The week preceding every auto show is a cavalcade of teaser images, hints, attempts to manufacture intrigue, and press releases. Oh, so many press releases—enough that they all start to read the same. Which gave us an idea: if you subtracted the make and model name from a press release and created a word cloud—which weights individual words based on frequency of use, making those used most, largest—based on the result, would you be able to guess the vehicle in question?

Well, let’s find out. Post your answers in the comments.