McLaren Bigwig Thinks Formula One Could Be Huge in the U.S.
McLaren executive director Zak Brown seems to think the globally-popular F1 could find traction in the American market…if the sport is given time.
It's no secret that F1's popularity in the United State stands in the shadows of NASCAR's, but McLaren's executive director thinks it's only a matter of time before that changes.
In an interview with Motorsport.com, McLaren's executive director Zak Brown—not to be confused with country music's Zac Brown—said, "I think F1 can be huge there over time."
But it certainly won't be an easy feat to get Americans to swap NASCAR for F1. After all, NASCAR was at one point the most-watched sport in the U.S. Plus, turning left is sweet.
"No one one thinks this is going to become an American sport overnight. It is just one territory, but a really important one that I think as much room for growth as any territory in the world," Brown said. And he's pretty confident, too. "We just need to get the American public more exposed to our sport, and no doubt they'll fall in love with it, just like pretty much every market that we go to."
Brown is hoping for another race in the U.S. even though "Austin has done an outstanding job," to increase F1's exposure in the U.S. We at The Drive have no issue with another race in the States, especially if it means more F1 fans here to geek out with.