The Lamborghini Urus Configurator Is a Righteous Time Sink

Those expense reports can wait, you have a Lambo SUV to build.

byChris Tsui| PUBLISHED Dec 6, 2017 5:37 PM
The Lamborghini Urus Configurator Is a Righteous Time Sink

Lamborghini finally took wraps off of its Urus SUV this week, didn't you hear? Met with a, let's say, polarizing reception, the offroader from Sant'Agata aims to bring Lambo's Italian, exotic-looking sheet metal to private school dropoff processions from Beverly Hills to Beijing. 

Love it or hate it, the online configurator is now live and is definitely worth a poke around. It's not like you had anything productive planned, amirite? Those expense reports can wait and you deserve a break anyway.

So, what'll it be? Something white and nondescript to blend in with the Cayennes and X6s in the Montessori parking lot, or a loudly-painted, Skittle-colored affair more in line with the Lambo that graced your bedroom wall as a child? Weirdly, the configurator doesn't seem to offer many paint schemes that are too out there, unlike Aston with the new Vantage. No lime greens or weird purples here, but I'm sure Lamborghini's Ad Personam program will spray the Urus to your specifications if one is really on your shopping list.

The Lamborghini Urus is the fastest production SUV ever made, featuring 650-horsepower, 672 pound-feet of torque, a zero to 62 mph time of 3.6 seconds, and a top speed of 189-mph. All that is thanks to a Chinese tax-friendly, 4.0-liter, twin-turbocharged V8.

For interested Lambo lovers with much deeper pockets than I, the Urus will run you approximately $200,000. For the rest of us "just browsing," clicking the Lambo logo on the top left of the configurator will let you switch to the Aventador.