Audi Adds Two-Digit Designation To Help Distinguish Models by Power Output
Why fix something that isn't broken?
Some automakers like to put flair and passion into their model names -- Alfa Romeo has "Giulia" and Ferraris of old had sexy monikers like "Testarossa". However, modern day cars, particularly German ones, are all distinguished by a series of numbers and letters that even your biggest auto aficionados have a hard time deciphering. This is a trend that Mercedes Benz and BMW have followed for years, but Audi has been a bit better by simply differentiating lines of vehicles a logical alphabetical and numerical system; for example, A4 is the typical consumer version of the 4-Line, Q7 indicates an SUV that slots above the Q5, etc.
But that was just too easy.
Now, Audi has decided to introduce a two-digit designation for its models to signify unique engine outputs. And while that sounds simple and good, the system they use to assign these two digits is utterly confusing. For example, vehicles with between 108 horsepower and 128 horsepower are marked with a number "30". Cars with between 226 horsepower and 248 horsepower are denoted with a "45" -- anything higher than that gets a "70". There are even more designations in between, but these are just some examples.
Audi claims this to be an easier way to tell how much power a model has by looking at it, but it really doesn't seem any better. Additionally, the numbers don't seem to correspond with the car's power output, almost as if they are randomly assigned.
“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” says Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at Audi AG.
Regardless of how, or why, the marque decided to institute this, the new system will be introduced with the all-new A8 coming out this fall.
- RELATEDAudi Will Cut Costs by $12 Billion to Fund Shift to Electric Cars, Reports SayAnd most of the money will come out of the pool for research and development programs.READ NOW
- RELATEDAudi Working to Add Solar Panel Roofs to Future Electric CarsSoon Evs won't just be getting power from the walls.READ NOW
- RELATEDAudi R8 V10 Plus Spyder to Make a Public Appearance During Monterey Car WeekThe stunning roadster will sit alongside Audi's greatest race cars at the California event.READ NOW
- RELATEDIf Only Audi Built This Gorgeous A8 CoupeThis A8 Coupe rendering by X-Tomi Design would be a great Mercedes S-Class competitor.READ NOW
- RELATEDAudi Believes It Will Be First to Market With a Self-Driving Car, R&D Boss SaysExec believes the new A8's lead gives the carmaker too much of an advantage for anyone to overtake it.READ NOW