Honda Joins Ford in Posting Sales Increase in November

Company touts resurgence of the Acura brand in unveiling gains last month.

Honda

Honda's sales of cars and light trucks rose 8.3 in November, with the carmaker joining Ford in reporting gains for the month that proved tougher for other vehicle manufacturers.

The upbeat results came as sales for the Pilot jumped 57 percent and 25 percent for the CR-V.

Honda reported November sales of 133,156 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a November record for the company, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981, the carmaker said in a release.

The 2017 Honda CR-V
The Drive

"The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts," said Jon Ikeda, vice president, general manager of Acura sales. "Our focus for the remainder of the year is to continue to build momentum we can take into 2018."

Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units, Honda said.

General Motors and Fiat Chrysler, meantime, reported sales slid in November.

While holiday-weekend deals and strong consumer appetite for SUVs breathed new life to vehicle sales in November, the final tally was likely to be below last year, analysts have said.