"Developments within the micro-car segment present some challenges for the current smart product portfolio," Exler wrote in the letter. "A dedicated focus on the electric drive in the U.S. and Canada provides a logical step to support a sustainable, zero emissions future."
As Exler hints, the switch the automaker has been forced to change up his small car sales strategies by trying something new, and we can see why. Mercedes-Benz racked in 6,211 Smart car sales in the U.S. in 2016, a 16 percent drop from 2015.
The automaker will switch to marketing electric Smart ForTwos and ForTwo convertibles in the two countries. As of now, the new plans will not affect Smart car sales strategies outside of North America.