Drive Wire for September 30, 2016: Uber Wants to Partner With Retailers for Easier Shopping Trips

But you'll have to be willing to watch ads on your phone during the ride.

Today on Drive Wire, The Drive discusses a new report that Uber is working to let retailers give users the ability to summon a ride directly to their stores—while simultaneously hitting those Uber users with additional ads. According to the report from The Verge, Uber and business location data company Yext aim to allow people to summon cars directly through a retailer's website or email list, then show them related advertising in the Uber app during the ride. Check out the video for more on this story.