---
title: "Jaguar F-Type R Visits Dull, Scotland and Boring, Oregon"
description: "Jaguar adds a little excitement to a pair of rather unexciting towns."
date: "2017-08-10"
modified: "2017-08-11"
authors:
  - name: "Eric Brandt"
    link: "https://www.thedrive.com/authors/eric-brandt"
url: "https://www.thedrive.com/watch-this/13369/jaguar-f-type-r-visits-dull-scotland-and-boring-oregon"
categories:
  - "News"
tags:
  - "advertising campaign"
  - "boring"
  - "Coupe"
  - "dull"
  - "F-Type"
  - "Jaguar"
  - "luxury"
  - "oregon"
  - "Scotland"
  - "sports car"
  - "sports cars"
  - "Watch This"
---

# Jaguar F-Type R Visits Dull, Scotland and Boring, Oregon

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/08/dull-boring-2.jpg>)
*\<em\>www.thedrive.com</em>*

There isn’t a whole lot going on in the sister cities of Dull, Perthshire in Scotland and Boring, [Oregon](<https://www.thedrive.com/news/2772/what-the-hells-wrong-with-oregon-drivers>). Their populations are just 200 and 8,000 respectively and the small towns are about as uninteresting as their names imply. In 2012, the two towns started a partnership and celebrate the public holiday Dull and Boring Day every year on August 9.

[Jaguar](<https://www.thedrive.com/article/5442/jaguar-restores-the-roar>) decided Dull and Boring day would be a good day to [kick off a new campaign](<https://media.jaguar.com/en-us/news/2017/08/jaguar-brings-excitement-dull-and-boring-new-2018-jaguar-f-type>) for one of the least dull and least boring sports cars on the market—the [F-Type R](<https://www.thedrive.com/supercars/217/driving-a-jaguar-f-type-r-to-the-best-damn-fireworks-shop-in-america>). One F-Type was lent to a pair of young ladies in Dull and another went to two facial hair-clad men in Boring to make their hometowns much more exciting.

The idea is that the F-Type is a thrill drive no matter where you drive it. We see the ladies in Dull tear up some rural Scottish roads and win the envy of a few men carrying a canoe while the boys in Boring show off their “Jag-wire” (props to Jaguar for not correcting the Oregonian’s yankee pronunciation) F-Type at mom and pop shops while enjoying the scenic Pacific Northwest.

The two lucky drivers who got behind the wheel first had a hard time switching seats with their passengers, understandably so. Finally, after enjoying the F-Type’s active exhaust, dynamic mode, and other goodies, we see the lucky drivers comforting each other when they need to say goodbye to the British sports car that injected a healthy dose of enthusiasm into their uneventful towns.

Watch the Dull and Boring adventures below.

https://youtube.com/embed/MHtr09mLezY

### Author social links  
[Twitter](<https://twitter.com/brandt004>)