---
title: "Watch a Guy in a Man Bun Sing About Kia"
description: "Please stop marketing cars to millennials."
date: "2017-06-08"
modified: "2017-06-08"
authors:
  - name: "Eric Brandt"
    link: "https://www.thedrive.com/authors/eric-brandt"
url: "https://www.thedrive.com/watch-this/11275/watch-a-guy-in-a-man-bun-sing-about-kia"
categories:
  - "Kia News"
  - "News"
  - "News by Brand"
  - "Watch This"
tags:
  - "Advertising"
  - "Commercial"
  - "Kia"
  - "marketing"
  - "Millennials"
  - "Music"
  - "Musicians"
  - "video"
---

# Watch a Guy in a Man Bun Sing About Kia

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/06/2017-06-07-7.png>)
*\<em\>www.thedrive.com</em>*

Kia has a musical collaboration project called [‘A Good Vibe’](<https://kia-buzz.com/a-good-vibe-kate-kim-lee-radde/>). The idea is to showcase both Kia’s model range and the talents up and coming musicians. The latest videos in this feel-good series feature musical duo Kate Kim of California and Lee Radde of Minnesota. They explore an urban, hipstery landscape in a [Kia Rio5](<https://thestore.thedrive.com/>) and the all-new Kia Picanto with what Kia calls “their sweet and upbeat tunes.” Picanto sounds like it would be delicious on pizza, but it’s a compact hatchback and it isn’t coming to the US.

![message-editor%2F1496869395129-kia-motors-music-collaboration-a-good-vibe-kate-kim-lee-radde-kia-picanto.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1496869395129-kia-motors-music-collaboration-a-good-vibe-kate-kim-lee-radde-kia-picanto.jpg>)
*Kate Kim and Lee Radde, *Kia Motors**

Kim and Radde sing two songs while showcasing the Kias, “I Don’t Wanna Go” and “Ode to Dreaming.” They’re both light, pleasant songs that would make nice background music in a pharmacy or something. They’re fitting installations for a music project called ‘A Good Vibe’. You can see these videos and others [here on the Kia Motors YouTube channel.](<https://www.youtube.com/user/KiaBUZZ/featured>)

The idea of this ad campaign is to promote Kias as city cars. In urban areas where owning a car is getting less popular all the time no thanks to the growing popularity of ridesharing services, these ads could give a boost to the subcompact market that’s getting eaten alive by crossovers and cheap gas. On the other hand, it could also just be [another lame attempt at marketing to millennials.](<https://www.thedrive.com/article/9979/new-jeep-compass-commercial-recalculating-gets-weirder-every-time-you-watch>)

Also, did anyone else notice what appears to be a giant dent in the hood of the blue Picanto in some shots of the “I Don’t Wanna Go” video? It looks like a basketball was spiked on the hood. Not a great image for Kia having just gotten over a bad reputation for poor build quality.

https://youtube.com/embed/6xxEpsxtV9I

### Author social links  
[Twitter](<https://twitter.com/brandt004>)