---
title: "Jaguar Created a Talking, AI-Powered Steering Wheel Called ‘Sayer’"
description: "This is the future of driving, Jaguar believes."
date: "2017-09-05"
modified: "2017-09-05"
authors:
  - name: "Stephen Edelstein"
    job_title: "Weekend Editor"
    link: "https://www.thedrive.com/authors/stephen-edelstein"
url: "https://www.thedrive.com/tech/14077/jaguar-created-a-talking-ai-powered-steering-wheel-called-sayer"
categories:
  - "News"
tags:
  - "Artificial Intelligence"
  - "Autonomous Cars"
  - "car-sharing"
  - "Jaguar"
  - "self-driving cars"
---

# Jaguar Created a Talking, AI-Powered Steering Wheel Called ‘Sayer’

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/09/sayerimage7009frame40001ar1.jpg>)
*\<em\>www.thedrive.com\</em\>*

Someone at Jaguar has apparently been watching too much *Knight Rider*. The automaker will unveil a talking steering wheel called Sayer at its Tech Fest this week in London, the car company has announced.

Looking like a prop from a low-budget sci-fi movie, Sayer features artificial intelligence and is meant to be carried around by the owner like a smartphone. It's named after legendary Jaguar designer Malcolm Sayer, creator of [the E-Type](<https://www.thedrive.com/new-cars/8829/jaguar-selling-10-gorgeous-reborn-e-types>). The futuristic steering wheel will be featured on an upcoming Jaguar concept called the "Future-Type," but Jag feels this smart steering wheel is almost more important than the car itself.

That's because Sayer is designed for a future where Jaguar customers share cars instead of owning them outright. In Jaguar's vision, users will be able to summon cars with Sayer. The cars will drive themselves to a designated pickup point autonomously, although the fact that Sayer is a steering wheel shows that Jaguar still sees a place for human drivers in the future.

It's certainly interesting to see a concept for future car sharing that incorporates human drivers, as most discussions of sharing services seem to assume that [everything will be done autonomously](<https://www.thedrive.com/news/14003/the-autonomous-smart-vision-eq-fortwo-might-make-ride-sharing-sites-obsolete>). But it's hard to imagine people carrying around a bulky steering wheel when many of Sayer's functions can likely be performed by a smartphone. Hey, maybe driving enthusiasts will want the reassuring presence of a wheel in a heavily-automated future.

## Author
Stephen has always been passionate about cars, and managed to turn that passion into a career as a freelance automotive journalist. When he's not handling weekend coverage for The Drive, you can find him looking for a new book to read.

### Author social links  
[Twitter](<https://twitter.com/SAEdelstein>)